The RITZ Sweets

Ciao, bella!

Are you ready for an authentic Italian street party in the heart of Sofia?

On October 10th, L’Europeo and The RITZ Specialty Coffee invite you to the GRANDE ITALIAN APEROL PARTY — a full day dedicated to Italian flavour, music, and that unmistakable dolce vita spirit.

And this time, we’re taking the party outside!

The street next to The RITZ Specialty Coffee will be closed to traffic and transformed into a true Italian party space under the open sky.

From 9:00 AM, we’ll be welcoming you, and especially for the occasion, you’ll find outside:

Aperol Spritz
Prosecco and drinks from a special caravan
Freshly made pizza
An Italian gelato cart
Plenty of Italian music
Italians, good vibes, and lots of dolce vita
Vespa and FIAT to complete the Italian atmosphere

And at 4:00 PM, the official GRANDE ITALIAN APEROL PARTY begins — bringing everyone together and kicking off the big Italian celebration! 

No guest lists. No special invitations. Everyone is welcome!

Come with your friends, grab an Aperol, a slice of pizza or some gelato, and immerse yourself in the atmosphere of Italy — right on a Sofia street that, for one day, will be entirely ours.

October 10, 2026
9:00 AM – 10:00 PM
Official party: from 4:00 PM
The RITZ Specialty Coffee – 12A Tsar Osvoboditel Blvd., Sofia
Outdoor event
Free entry – everyone is welcome!

L’EUROPEO × THE RITZ SPECIALTY COFFEE

GRANDE ITALIAN APEROL PARTY

Aperol. Pizza. Gelato. Prosecco. Musica italiana.

For one day, we’re bringing Italy to the heart of Sofia.

Ci vediamo lì! ??

With the support of Vespa, FIAT and MOTO PLEX Sofia.

Media partners: TravelNews and Travel & Lifestyle.